Local analysis: mapping the potential

What are your local assets: people, organisations, buildings, area character, sector strengths?

What local need and demand can provide new, steady or growing markets? What demand is “tied” to the locality? Are major demand creators switched on to this approach?

Where is money leaving the economy? Could these leaks be plugged by business adaptation or new enterprise?

Have you anticipated future changes that will affect the local economy?

Identify the skills, training, planning and other needs of locally based/owned business.

Identify and support the key linkage organisations in the local economy on which other businesses depend.

Communicate this approach to multinationals with a base in the area and negotiate their role in contributing to local employment, enterprise and investment opportunities.

Back to Checklists               Next checklist